Moral Design Club - Brand Concept
Tools
- Adobe Illustrator
- Adobe Photoshop
- Procreate
- Sketchbook :)
About Project
In my Graphic Design university course, I addressed a long-standing wish of having space for creatives to design solutions for societal and environmental issues. Within a span of three weeks, I developed a comprehensive brand concept, complete with a logo, patterns, and more.
Brand Concept
Creating the identification of a design collective involved in societal action.
Through dynamic projects, graphic designers try to contribute to the process of changestaking place in society and in the industry itself. Using moderation, inspiration and involvement, they encourage people to shape their opinions and stimulate them to take action.
Core Values
Innovation
We embrace innovation in design thinking, pushing the boundaries to create solutions that address societal challenges.
Collaboration
Moral Design Club thrives on collaboration, bringing together diverse perspectives to create impactful and inclusive designs.
Responsibility
We understand the responsibility that comes with our creative influence. Our designs aim to foster positive change, addressing social and environmental issues.
Empowerment
Through our projects, we aim to empower individuals and communities to take an active role in shaping their future.
Inspiration
Moral Design Club seeks to inspire not only aesthetically but also emotionally and intellectually. We want to spark conversations and ignite passion for positive societal action.
Mindmap
Exploring symbolism connected to ethical design collectives.
Ideation
Creating symbol of action and change.
The symbol seamlessly blends a hand, representing action and creation, with a home, symbolizing a safe space and community. The eye within the design signifies vision and insight, reflecting an ethos of not just doing but also understanding. Together, it encapsulates a narrative of taking action in a secure community, with a keen eye on perceiving ideas and addressing challenges.
Logo Design
Patterns&Usage
Stickers & Conversations
How I sparked conversations about sustainable design
In my commitment to promoting the values of the club and advocating for sustainable design practices, I took the initiative to design and distribute a series of impactful environmental stickers. These were strategically disseminated at notable events such asZine Fest in Krakow🡕and various other gatherings, including within my university community.
The stickers not only served as a visual representation of my dedication to sustainable design but also proved to be effective conversation starters. Engaging with fellow creatives and enthusiasts, these stickers initiated numerous meaningful and inspiring discussions that left a lasting impression. Through these interactions, I witnessed a shared enthusiasm for sustainable practices within the creative community, leaving me genuinely hopeful for the future of design .
Reflections
Looking towards the future
Throughout my engagement in this branding project, I've gained valuable insights that have shaped my perspective on initiating positive change. While I acknowledge there are aspects of the branding process I'd refine with my newfound knowledge, the overarching reflections emphasize my forward-looking approach:
Silence breeds stagnation
Zine Fest became a platform where I discovered a community teeming with passion — a pivotal moment that propelled me forward. This experience signifies my proactive commitment to sparking profound conversations about sustainability. I eagerly anticipate channeling this fervor into every creative endeavor, contributing to a team that shares a vision for transformative industry impact.
From dialogue to action
Beyond conversations lies the imperative to turn words into tangible change. Identifying a group eager to engage in future pro-bono activities has fueled my ambition. To extend our impact, I envision creating a digital space, possibly on Instagram or Facebook, as a hub for collective action — a testament to the power of unity.
Navigating overwhelming challenges
The project underscored that amidst complexity, collective effort prevails. The era of COVID-19 has illuminated opportunities for collaboration. While not every initiative boasts dedicated branding, the importance of a shared goal remains paramount for focus and cohesion.